Whether you’re a blogger or just starting some sort of business, how to build a brand online is important for audience acquisition and growth. This is truly something I wish I knew prior to creating my blog because I just jumped in and didn’t focus on the bigger picture of what exactly this blog would be.
Your brand is how people will see you for the first time and decide whether or not they are interested in clicking on your link or following your account. It’s important to find a clear voice for whatever you’re starting so that you have the best chance of turning people into loyal audience members.
As we enter into this new year, if you’re taking the leap of creating your own brand I wanted to create this post to tell you what I wish I would’ve known. I’m sharing my top 3 tips and some other important info in between on how to build a brand online!
Color Palette Matters
In the beginning days of my blog, I was honestly just posting whatever I wanted. It didn’t matter to me how it looked or getting some sort of template together. If you are creating a brand, I would take some time during the creation stage to get your theme content together. There’s nothing worse then posts with different colors or different flows of content.
You want your website or your socials to be seamless and attractive to potential audience people. If you’re using crazy colors that are different in every single post, you’re not giving the audience a clear image of what to expect. The same goes for templates or posts in general.
I personally always recommend neutrals or soft colors that aesthetically look good together but if you want a rainbow themed brand, make sure you use the exact same colors. You can easily find the color codes online which makes keeping and using the same colors so easy.
People love to be comfortable and know what to expect so using the same colors and templates just keeps the audience happy and coming back for more. One bonus tip I have is if you are creating a website, either hire someone to design it or purchase a template because if you’re website isn’t easy to navigate, you’re going to lose readers/clients/customers.
Name is Everything
If I could go back in time, I don’t think I would’ve used my name for my blog. Catchy names are what really sticks and stands out. You’re also stuck with your name so if it’s something you’re not sure about in the beginning, wait it out and see if you’re still interested.
Name recognition is literally the most important part of your brand these days. Because everything is so saturated, having a brand name that is easy to associate with your brand and people will immediately recognize is everything.
My brand has become my name and that has worked for me but I do wish I was a little more creative in the beginning. I was a college student blogging about life and fashion so between that I probably could’ve found a unique and creative name. I am not going to change my name though because I have built an audience around it so just knowing you’re stuck with it, means it has to be good.
Another topic along names is making sure whatever you decide is actually available. Whether you’re making an LLC or just need social media accounts, if your name isn’t available how you want it I would consider thinking about something else. It is so important to have instant name recognition with your brand and if you can’t have a website domain with it, then there’s a chance you lose people when trying to find you.
Consistency is Key
I can’t stress this tip enough, you have to be consistent. Whether it’s posting, uploading, inventory, answering calls, whatever it is you need to be consistent. People found you and the only way they’ll stay is if you are giving them what they want. They initially related to you and your brand for a reason so it’s crucial you continue to give them that.
Whether it’s a consistent product drop schedule or maybe weekly blog posts, you have to keep that up because people like the expected. I’ve found that I keep more loyal audience members the months that I commit to my posting schedule and make sure I don’t miss it.
My brand will never grow if I ghost the audience members that I fought so hard to get to begin with. It’s a lot and exhausting but you have to keep giving the latest and greatest versions of you/your product to keep the momentum growing. You don’t want the momentum to be stagnant, you want growth and sucess.
Your brand needs you to continue to work and improve on it. It’s so hard to figure out how to get in the groove of it but once you do, you’ll see the rewards. It took me a solid 2.5 years to get my blog seeing consistent views everyday. It was definitely discouraging in the beginning but I kept posting and kept going and now I have an audience that is a community and looks forward to my content.
This post was a long one! I hope though you took something away from it to help build a brand online. I really love getting to work with my social media clients to identify their voice and build something that they are proud of online.
The tips I just shared with you are the exact 3 things that I think would’ve helped me in the beginning of creating my blog. I now share them with my social media clients in hopes they will help them build a brand online for themselves!
If you’re interested in more social media tips you can check out some posts here! P.S. I am a Social Media Manager with a BS in Digital Audiences from ASU!
Follow me on instagram @cassiedenisco!