As many of you know, I am a freelance social media manager on top of blogger and dance teacher. I feel like because of this, I know a little more than the average blogger. This helps me utilize these content creation tips to keep me consistent.
A lot of people will say just be a content creator but they don’t realize how much actually goes into it. I didn’t start to see a real amount of money from my blog until about 3 years in after being consistent. This post is all about how and why I follow the content schedule I do and why you need to have one.
Honestly, I would say a content schedule that you can stick to is probably the most important key to growing any brand. A content schedule is not only when you’ll post on social but also when you’ll create that content. You need to have the content to post so it’s crucial that you stay on schedule and have content prepared.
Establishing a Schedule
I’ve found that I am best able to promote and spend time answering comments on a blog post on a Monday morning, which is why all of my blog posts are then at 9am. I decided this year to up my posts so I added two others during the month on Wednesdays. I average about 6 posts a month on the blog which is a lot.
In addition to the posts, I have to post on IG, Pinterest, Tik Tok to promote the post after it’s live which also is why Mondays are best for me. Establishing when you are going to post not only keeps you accountable but people come to expect content from you on those days. This easy transition helps you create a community that knows when to come back for more.
In addition to a schedule, I like to start a running list of dates throughout the year I’m going to post. This helps me see what content would do best during those months and gives me a spot to write down my ideas.
I honestly just googled Mondays in 2022 and copy/pasted it into a Google Doc. I can access this whenever I get an idea and it helps me always have ideas when maybe I’m in a crunch to post. Visually, this also helps me cross off what I’ve already created for the month to know what I still need to do.
I recently just started this for my other socials which seriously has changed the game for me. I can plan out all of my content for the month and then I just need to write/record/create.
Once you figure out step one and two, creation really shouldn’t be too hard for you. Obviously you need to create it but if you already have the idea and when it needs to go live, you can just jump in.
I like to create my blog posts at least a month in advance just in case I have something come up one week. This buffer ensures I’ll always have a post go live. Sometimes I will post randomly if it’s time sensitive but for the most part I like to be ahead.
As for socials, I like to post in real time if I can. This means that I’ll create then post right away. I feel like my posts are usually more informal so it’s good for me to just get it out.
I like to set each day a week as a different platform. I’m almost always creating blog posts on Mondays and Tuesdays. I’ve been trying to create Tik Toks on Wednesdays and then I usually take my IG pictures on the weekends.
I like to batch create content so that I only have to get fully ready once in awhile and I can just get whatever I need done. This is probably my biggest tip to stay accountable because by setting a day aside for one platform, you don’t have the ability to not get it done if you have other days that are for other platforms.
I hope this post was informative for you in creating your content schedule and with content creation tips. Honestly, I wish I knew this back in the beginning because it would’ve saved me so much time. I used to create whenever I felt like it, which is of course great but not when you’re having an off week and don’t want to create anything.
Let me know if setting up a content schedule helped you to level up your content or if you liked these content creation tips! To read more social media posts like this click here! Don’t forget to subscribe to my mailing list here so you never miss a post!