I get asked all the time, “cute blog but does anyone actually read it?”. People are shocked to find out yes, actually a lot of people read it, not just family or friends. I learned early on that if I wanted to make my blog a source of income I would need many, many people to read my posts. This lead to months of research trying to find anything that I could do to get traffic to my blog. Read more of my posts on blogs here.
I soon realized, driving traffic and eyes to a blog is a little different for everyone. The one thing I kept coming back to was Pinterest in my research. I could talk on and on about Pinterest and let my social media manager side really come out but for now I will stick to the basics and how I use it as a way to get people to read my posts.
In case you don’t know, Pinterest is a social media app where you can curate boards based on different topics or categories. Pinterest is unique because it is basically a search engine. You type something in the top like you would on Google and many many pins come up. You can click on the pins, save them, or go directly to the link of the website they came from. If you’ve mastered SEO tactics, using Pinterest to create pins that will lead back to your blog should be a piece of cake for you. You can follow me on Pinterest here.
Every single blog post I create has a corresponding pin. This is super important because the pin is linked to the post on my website. People who see the pin then can click on the link to my website. As you can see from these example pins, I use the same template so that when someone comes to my account there’s a bit of cohesiveness.
Another thing I like to do is post just the images from the blog post without a template. I’ve found that some people on Pinterest like more organic pins and others like the template format. Also, I’ve heard really great things about people who post videos.
The Title, Description, Link, and Alt Text are crucial for you to fill out with keywords. This is where the SEO tactics come in. I do some research by typing in some of the keywords from my blog post in Pinterest and use the ones that generate content similar to mine. I fill my description with keywords and a few hashtags relevant so that people who are searching for my kind of content find it.
One giant tip I have for you is to only focus your energy on one or two social media platforms. For me, I focus on IG Stories and Pinterest. I find I get the most interaction from them and they get me the most link clicks. To save time, I like to use the app Tailwind where it schedules and then posts my pins for me. This is game changing because I can have 20-30 pins going up every week to boost my engagement without me having to sit and do it myself.
Tailwind also has a feature where you can just loop your old pins. This helps my content to show more often. Good analytics and posting frequently is the key to getting your pins seen and links clicked on. Good engagement rates pull your content up higher when someone searches your keywords.
Realizing how useful Pinterest is to me was something that took awhile. I really had to build up my content and post consistently but I cannot reccomend trying it. I used to think that getting traffic to my blog was going to be so difficult with low followers but literally the game changed when I started focusing on Pinterest.
Let me know if you have any questions about Pinterest or if you have any tips for driving traffic to your blog!!